The Most Common Website Pages
Wondering which pages to include on your new website?
Here’s a listing of some of the most popular web pages we’ve seen over the years.
Grow reach, build authority and demonstrate leadership in your space
Frequently asked questions and their answers to provide quick solutions to common queries.
Reviews and feedback from past clients that help build trust and credibility for potential customers.
Visual showcase of all things related to the organization.
Showcase of relevant videos related to the organization.
Showcase of key team members, headshots, titles, background, contact information, etc.
Listing of all company locations including addresses, contact info, maps, directions, etc.
Explanation of your methodology, set expectations, outline steps toward completion
Listing of core industry terminology and other information to help prospects and customers understand more about the space in general.
Showcase of important partners/sponsors/alliances – people or organizations
Integrate with your social media channels to gain followers and exposure.
Tools for closing more deals, scaling your business and making more money.
Deep dive into one specific service offering, including details about each service’s benefits and features.
Access to downloadable materials such as whitepapers, guides, or e-books that provide valuable information to visitors.
Landing page for new customers, typically with a form to request a quote, schedule a meeting, or otherwise begin the process of becoming a paying customer
Listing or map outlining the area where you’re available for doing business
Streamline appointment booking for both you and your customers by allowing them to set appointments online.
Useful functionality to help your organization simplify repetitive tasks and gain efficiency.
Information about job openings and the company’s culture to attract potential employees and showcase the company as an employer of choice.
Information about the available customer support channels, such as a hotline or live chat, to assist customers with any issues or concerns.
Page dedicated to accepting online ACH or credit card payments from customers
Gain insights on what’s making your customers happy/unhappy.
Private pages accessible by your teams from anywhere in the world.
Create a library of product info, data, or product specifications for your customers or sales staff.
Build a library of content, downloads, product/service information that your sales force can lean on at any time.
Tools to keep people coming back, staying informed, and SEO – tagging, categorizing, optimizing.
Listing of latest special offers, deals, calls to action
Showcasing past work or projects to demonstrate the company’s capabilities and expertise.
A platform for sharing industry insights, updates, and company news to engage visitors and establish thought leadership.
Latest company news, industry updates, or product/service launches to keep visitors informed and engaged.
In-depth analyses of successful projects or client experiences to showcase the company’s problem-solving abilities and results.
Information about upcoming company events, webinars, or conferences to encourage engagement and participation.
Give users access to view/download all of your past newsletters.
Like a museum curates art, you can bring value to prospects and customers by pulling together helpful information.
Protect your organization, set proper expectations and bring clarity for all stakeholders.
Legal guidelines that outline the terms of service and the responsibilities of both the company and its customers.
A statement that discloses how the company collects, uses, and protects visitors’ personal information.
Standard executable contracts used for the business (allow customers to sign digitally)
Guidelines that specify the rules and regulations visitors must abide by while using the company’s website or services.