In today’s content crazy age, taking photos and videos for your small home service business has never been easier, thanks to the powerful tool right in your pocket – your phone. From captivating photos to engaging videos and informative text, here are several ways to make your small business stand out:
Photo Ideas
- Showcase your work with before-and-after shots. When visiting a job site, stand in the same place, taken at the same angle over a period of time. Use something that won’t move during the process as a tripod. Maybe it’s a tree, light pole or column. Just something to use as a point of reference every time.
- Highlight details and craftsmanship with close-up photos. Get close – fill the frame! Walk closer to the subject! We shouldn’t have to zoom into the photo to see what’s happening and the great job you’ve done.
- Feature satisfied customers and their testimonials. During the final meeting, take a photo or video of the smiling, happy customer with you in front of the great work you’ve done.
Video Ideas
- Share how-to tutorials for common home issues. Did you fix that leaky pipe? Get it up on YouTube and then blog about it on your website. Did you mow a crazy lawn? YouTube and blog! Did you pressure wash a really dirty surface? YouTube and blog. Are you renovating a bathroom? YouTube and blog.
Calls to Action
- Capture project progress with time-lapse videos. On an iPhone, when you open the camera, scroll from “Photo” to “Time-Lapse.” Have a cleaning company? Before and after photos are awesome, but leaving your camera phone in timelapse mode during the duration of the cleaning would be great content. If you have a lawn mowing business, the time-lapse format is also quite fun to view.
- Connect with your Social Media through live Q&A sessions. We don’t care if you have 1 follower or a million. Are you about to fix a typical electrical issue? Go Live! Are you about to fix a screen porch? Go live! Are you about to paint a bathroom? Go live! Interact with the people that have supported you with a “Follow.”
Written Content
- Share informative blog or social media posts with your audience. Let’s take the above content and turn it into more long form content. We can add links to our own sera ice pages or links to manufacturers or tools you’ve used. We can add “Call to Action” buttons for the audience. Someone might be thinking about pressure washing / painting / asphalt / cleaning and enjoyed the way you worked.
- Answer FAQs to address customer queries. Are you getting the same questions over and over from your potential customers? Let’s turn them into a Q & A section on your website. And, you can also add it to long form content on your blogs.
- Share customer reviews and success stories. In a world of Google reviews, yelp, ANGI, Thumbtack and so many more, reviews are a huge reason to have your website buttoned up.
With only your phone, a world of content creation is in your pocket. Boost your home service business and engage with your audience. Get started today and watch your business thrive!
